SBS is Australia’s most diverse broadcaster, offering a multi-platform portfolio of TV, radio, and digital services. The company’s data is also diverse and multi-platform, and SBS understands its data is a key element in contributing to improving viewership, customer satisfaction, and loyalty. But what’s the key to using data more effectively? How do you bring together dozens of data sources into a single, central data platform?

As organizations continue to embrace cloud-based computing as the cornerstone of their digital transformation, the integration platform as a service (iPaaS) has become a critical component of their integration environments. An iPaaS solution simplifies the integration of data, applications, and systems, whether in the cloud or on-premises, through unified support for API, application, data, and B2B integration styles.

Success for any business starts with data that is easily discoverable, understandable, and of value to the people who need it. We call this type of data “healthy data.” You should look at a wide set of measures and metrics to determine whether data is healthy or not, but at the core of all healthy data is a high level of quality.

For background on Cosmo, Chief Destiny Officer, and his alternative methods, read the earlier posts in this series about The role of a CDO and Customer Segmentation. Predicting the future always sounds a little magical, but we were intrigued to meet a CDO who says he actually makes business forecasts using magic instead of modeling. While at Talend we work exclusively with healthy data, we’ve always wondered what goes on at organizations that don’t rely on data for business decisions.