If someone asked you what makes data “healthy”, what would you say? What IS data health? Healthy data just means data that is quality, accessible, trusted, and secure, right? Wrong. Let's dissect. Data health really has nothing to do with the data itself, if you think about it.

At Talend, we hear every day from our customers that healthier data makes it easier to increase revenue, reduce costs, and mitigate risk. But the journey to healthier data isn’t always easy. To support healthy data, organizations must unify data activities across users with different skill sets and levels of technical expertise through intelligence and self-service capabilities.

Marketing based on the next best action requires effective data handling for success. For Canadian insurer, Beneva, however, silos were standing squarely in the way. With over three million customers and CA$13 billion in assets, Beneva is one of Canada’s largest financial institutions. They had over 75 years of product and customer data, but that data was isolated in various systems, databases, and customer portals.

Talend has a lot in common with our customers. We collect a whole lot of data. We take pride in how we use that data. And we’re always looking for new ways to drive better business outcomes with our data. That is why Talend recently launched the Digital Touchpoint Model (DTM) initiative to create an exceptional, data-driven, “One Talend” support experience for customers, using our own products and innovative best practices.