Many people wonder if they should use BigQuery or Bigtable. While these two services have a number of similarities, including "Big" in their names, they support very different use cases in your big data ecosystem. At a high level, Bigtable is a NoSQL wide-column database. It's optimized for low latency, large numbers of reads and writes, and maintaining performance at scale.

As a startup in the fintech sector, Branch helps redefine the future of work by building innovative, simple-to-use tech solutions. We’re an employer payments platform, helping businesses provide faster pay and fee-free digital banking to their employees. As head of the Behavioral and Data Science team, I was tapped last year to build out Branch’s team and data platform. I brought my enthusiasm for Google Cloud and its easy-to-use solutions to the first day on the job.

Cloud Dataprep by Trifacta is Google Cloud’s intelligent data service for visually exploring, cleaning, and preparing structured and unstructured data for analytics and machine learning. Due to its serverless architecture, Dataprep does not need any infrastructure to deploy or manage, and is fully scalable.

BigQuery is Google's flagship data analytics offering, enabling companies of all sizes to execute analytical workloads. To get the most out of BigQuery, it’s important to understand and monitor your workloads to keep your applications running reliably. Luckily, with Google’s INFORMATION_SCHEMA views, monitoring your organization’s use at scale has never been easier. Today, we’ll walk through how to monitor your BigQuery reservation and optimize performance.

Chances are, your data contains information about geographic locations in some form, whether it’s addresses, postal codes, GPS coordinates, or regions that are meaningful to your business. Are you putting this data to work to understand your key metrics from every angle? In the past, you might’ve needed specialized Geographic Information System (GIS) software, but today, these capabilities are built into Google BigQuery.

A quick and easy way to speed up small queries in BigQuery (such as to populate interactive applications or dashboards) is to use BI Engine. The New York Times, for example, uses the SQL interface to BI Engine to speed up their Data Reporting Engine. To Illustrate, I’ll use three representative queries on tables between 100 MB and 3 GB — tables that are typically considered smallish by BigQuery standards.