Systems | Development | Analytics | API | Testing

May 2022

Top five ways to use self-service analytics for demand generation marketing

As the Director of Demand Gen at ThoughtSpot, I’m responsible for optimizing our campaigns and every customer touchpoint. No biggie, right? I’m part of a lean marketing team at a high-growth company. We’re not in the business of generating leads – we’re about creating real demand for our products.

Bye bye shelfware, hello customer value

Last week ThoughtSpot took big steps toward further focusing our pricing on a single metric: customer value. In the course of my career, I’ve worked at many companies, and seen countless products, packages, and editions launched. Often, these initiatives are guided by what’s in it for the company: how do we get better margins, cross or upsell products together, or maximize revenue?

Canadian Tire x ThoughtSpot

Building trust is extremely important, and Canadian Tire does this using data. Through having an in depth understanding of the numbers, Canadian Tire is now able to build trust with their merchants. See how with ThoughtSpot’s simple, search based platform, Canadian Tire can now better understand their customers and continue to scale.

ThoughtSpot Expands the Modern Analytics Cloud to Help Companies Dominate the Decade of Data

New capabilities empower customers to use insights to drive actions, take advantage of any kind of visualization, and embed Live Analytics seamlessly into products and services to get the most value from the entire Modern Data Stack.

ThoughtSpot Launches New Editions for Individuals and Teams to Democratize the Modern Analytics Cloud

New edition enables companies of any size to take advantage of the Modern Analytics Cloud and build their business on data, paying only for what they use instead of shelfware licenses sold by traditional analytics vendors.

ThoughtSpot supports Amazon Redshift Serverless

As companies go all in on the cloud to dominate the decade of data, agility, flexibility, and ease of use are critical to success. That’s why we’re so excited to announce ThoughtSpot’s support for Amazon Redshift Serverless which allows customers to leverage the Modern Analytics Cloud to run and scale analytics on Amazon Redshift without having to provision and manage any data warehouse infrastructure.

New! Build seamless Live Analytics workflows with ThoughtSpot and dbt

It’s no secret that modern data professionals are under immense pressure to deliver more data and insights to more business users, more quickly than ever before. Data is the lifeblood of your business. And frontline business people need personalized, actionable insights to make data-driven decisions. But before these users even touch a self-service Live Analytics platform like ThoughtSpot, the data must be appropriately modeled by analytics engineers.

New! Embed analytics even faster with CodeSpot

Today, we are excited to announce the availability of CodeSpot, a searchable repository of ThoughtSpot blocks and code samples to help developers embed engaging analytics experiences into any app for the modern data stack. CodeSpot harnesses the knowledge and experience of ThoughtSpot Everywhere developers, data analysts and engineers, and product experts to build a broad ecosystem of shareable assets to accelerate development projects and benefit our developer community and customers.