Companies are tightening the belts with one exception: data. The modern data stack shows no signs of a recession with Frank Slootman the CEO of Snowflake saying at their annual user conference they will not slow hiring plans. CNBC Tech Council executives noted how technology investments are business drivers, not cost centers. And Foundry’s annual cloud computing survey cites cloud analytics as a top growth driver. A digital economy is fueling this growth in the data sector.

As the SVP for User Growth at ThoughtSpot, my job is to optimize our product features to reduce friction and encourage more user engagement. I spend my days analyzing our user data to answer questions like: The key to product-led growth is to identify measurable success metrics both for the product overall (your North Star metric) and for each product feature. Choosing the right North Star metric is crucial.