Retail media is the topic everyone is talking about in the retail and consumer goods industry. And for good reason: the $45 billion U.S. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. Many retailers developed their own retail media networks over the last few years, from digital marketplaces and department stores to commerce intermediaries.

For developers and QA engineers, the Black Friday and Cyber Monday holidays are a game of watching how much weight the ice can take before it cracks. Learn how uptime goes beyond performance testing, and what you can do to prepare for the worst.

To say the global retail market is challenging today would be a gross understatement. A rising cost of living, demanding consumer expectations, supply chain disruption and unforeseen public health crises like COVID-19 all contribute to the erosion of retailers’ bottom lines. However, retail media has in recent years emerged as an increasingly promising guard against these economic uncertainties and can even serve as a profitable revenue stream.

The retail sector is in a paradigm shift of digital transformation, with an anticipated 25% of global retail poised to migrate online by 2025. APIs facilitate digital-first shopping experiences in this evolving landscape, allowing retailers to swiftly adapt and enhance their systems. They empower retailers to extend services like online orders with in-store pickups, curbside delivery, and personalized online shopping recommendations, catering to remote customers’ preferences.