In today’s data-driven world, developer productivity is essential for organizations to build effective and reliable products, accelerate time to value, and fuel ongoing innovation. To deliver on these goals, developers must have the ability to manipulate and analyze information efficiently. Yet while SQL applications have long served as the gateway to access and manage data, Python has become the language of choice for most data teams, creating a disconnect.

Marketers everywhere are anxious about what fortune the cookieless future holds — but I think we should embrace what will be a refreshing change.

In March, Snowflake announced exciting releases, including advances in AI and ML with new features in Snowflake Cortex, new governance and privacy features in Snowflake Horizon, and broader developer support with the Snowflake CLI. Read on to learn more about everything we announced last month.

Data is the lifeblood of modern businesses, but unlocking its true insights often requires complex SQL queries. These queries can be time-consuming to write and challenging to maintain. At Snowflake, we believe in making the power of data accessible to all. That’s why we prioritize simplicity, governance and quality in everything we build – including our AI-powered tools.

As Snowflake continues to expand our commitment to compliance, we are pleased to announce that we have successfully completed both C5 and TISAX attestations in Germany.

Snowflake and Salesforce are happy to share that bidirectional data sharing between Snowflake, the Data Cloud company and Salesforce Data Cloud is now generally available. In September, we proudly announced that organizations could begin leveraging Salesforce data directly in Snowflake via zero-ETL data sharing to unify their customer and business data, accelerate decision-making and help streamline business processes.

In December 2023, Snowflake announced its acquisition of data clean room technology provider Samooha. Samooha’s intuitive UI and focus on reducing the complexity of sharing data led to it being named one of the most innovative data science companies of 2024 by Fast Company. Now, Samooha’s offering is integrated into Snowflake and launched as Snowflake Data Clean Rooms, a Snowflake Native App on Snowflake Marketplace, generally available to customers in AWS East, AWS West and Azure West.

As organizations seek to drive more value from their data, observability plays a vital role in ensuring the performance, security and reliability of applications and pipelines while helping to reduce costs. At Snowflake, we aim to provide developers and engineers with the best possible observability experience to monitor and manage their Snowflake environment. One of our partners in this area is Observe, which offers a SaaS observability product that is built and operated on the Data Cloud.