Most businesses have to decide whether to spend money on a social media management tool. Usually, this happens once people have joined a few networks and are starting to feel overwhelmed by how difficult it is to manage them. Let’s look at some of the primary reasons why a social media management tool is worth investing in. Almost 30,000 companies utilize Sprout Social globally, in fields including education, hospitality, fashion, technology, digital marketing firms, and everything in between.

There’s nothing more frustrating than clicking a link to a website, excited to read what’s on it, only to be met with a 404 error code once you get there. Unfortunately, broken links like these are a common occurrence on the internet. But that should not be the case. These broken links occur when the site owner makes modifications to a webpage or removes a page from their site. Dead links disadvantage your SEO efforts and make you lose site visitors over time.

According to the U.S. Small Business Administration’s Office of Advocacy, small businesses account for approximately 99.9% of all businesses. That’s a massive chunk of the U.S. economy. While they are high in number, the issues they face are relatively higher, too. Nearly 35% of small business owners report ‌that they aren’t generating any profits, with inflation being the biggest of their worries.

Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, email—you need marketing data integration. Why? Because being able to assimilate data from different channels and across multiple marketing touchpoints gives you visibility into the overall impact of a campaign, event, or another marketing effort.