From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.

According to the Smith School of Business, 41% of business leaders reported that they rely too much on intuition (also known as the infamous "gut feel") and not enough on data.

Our CEO, Pavel Dolezal, hosts DataHeroes - a podcast about data, current technology trends and innovative company culture.

Artificial intelligence became one of the hottest tech topics in 2017 and is still attracting attention and investments. Although scientists have been working on the technology and heralding its numerous anticipated benefits for more than four decades, it’s only in the past few years that society’s artificial intelligence dreams have come to fruition.

Back in 1972 the late, great Lou Reed released “Perfect Day”, a slow, dreamy ballad capturing a couple’s perfect day in the park. The song makes me think how strong relationships can make every day perfect. Strong relationships are built on trust.

Ten years ago I was a typical nerd, compiling Linux system from the source code, working for the digital company První multimediální as a Linux admin. Switches, VPN and whole LAMP stack was my daily bread. On the side me and my good friend Mirek Burkon got a project - building project management tool for some NGO. The product promise was somehow similar to Basecamp (which I haven’t heard of at the time). It was a success and we decided to turn it into a product.

To start, let me be crystal clear - silos develop naturally. For example, let’s take a look at how the agricultural revolution ushered in the age of specialization.

APIs have come a long way from the arcane geek-speak of software interfaces popularized by Win32 APIs (still among the most commonly searched API phrases). Today, APIs represent interfaces between businesses and large swaths of internal enterprise services and business units. APIs not only connect software to software but also help to create entire commercial ecosystems, and so have become integral parts of how enterprises conduct business.