With its comprehensive functionality and real-time data, Marketo is the leading marketing automation platform. However, it doesn’t integrate with every application out there which means that the full value of the platform is often not realised by many users. If you need data from a third-party API, here’s how to get it into your Marketo campaigns, ensuing that you successfully integrate third-party APIs.

When it comes to closing the technology delivery gap, most organizations are seeing in the IT space, API-led connectivity as the missing link. APIs are a powerful way to integrating your systems, applications and databases and API-led connectivity is the new way of connecting your business. API-led connectivity comes with a few key advantages that make it an increasingly attractive option when achieving seamless technology delivery across the organization.

You need data for every facet of your business. It’s a powerful tool. Business and IT leaders need efficient ways to collect, store, and integrate that data in order to gain the valuable insights that drive business success. API-Led data integration is the way forward. But businesses are increasingly looking for low code solutions to help manage APIs for a streamlined process. In this post, we’re going to talk about the key questions that you need to address when you’re managing an API.

DreamFactory specialises in REST API generation for any number of database types however an underrepresented benefit is the ability to mount and manage any third party API via a HTTP service connector. This gives you the ability to generate documentation and secure an existing API as if it were created natively within DreamFactory.

DreamFactory specialises in REST API generation for any number of database types however an underrepresented benefit is the ability to mount and manage any third party API via a HTTP service connector. This gives you the ability to generate documentation and secure an existing API as if it were created natively within DreamFactory.

It’s the eternal struggle for any business to add more value while keeping costs down. Luckily, modern business technology makes this a little easier with the employment of the right API. An API ecosystem revolves around software that specializes in linking together incongruent apps, products, and services. The API is more than middleware – it’s grown into an innovative business concept that can transform your business and digital strategy.

‘Microservices’ and ‘Microservice-based architecture’ are concepts that are experiencing a rapid increase in popularity throughout the developer community and it’s ability to deliver simplicity in an increasingly complex web of applications, systems and databases is evident. But despite the popularity of microservice-based architecture, you may wonder what makes it so special. What are microservices and why should you join the trend?

Securing and monitoring APIs is difficult work. According to Gartner, “application leaders independently must design and execute an effective API security strategy to protect their APIs.” But many IT departments struggle with knowing how APIs are behaving.

The term “digital strategy” has become something of a buzzword, but when it comes to defining your company’s approach to APIs and its digital economy, it’s paramount that you create a truly strategic plan that has the support of your organization’s executive. Without a validated, well-articulated, and executive-backed plan, your organization will find it almost impossible to consistently and successfully hit its targets.