How is content marketing changing in 2024? What SEO tactics are working right now? Which part of your strategy should you fine-tune? Staying ahead of the curve in content marketing and SEO has never been more difficult. With constant algorithm updates, AI getting better by the second, and the generative search release, many content marketers are left confused about what to do and who to listen to. But does this mean you should forget about spending time on content and SEO altogether? Well, not exactly.

Do you know if your keyword research and optimization strategy are working? Keywords are a fundamental part of SEO, and as such, you need to know how they’re performing. For that, you need to use the right tools. We’ve asked 107 SEOs about the best keyword tracking tools. Here is what they recommend.

When you’re marketing for a startup, one of your top priorities is to put your company on the map. You want to get people familiar with your name and establish sustainable marketing systems. These goals make SEO an ideal target for businesses starting out. It expands your company’s reach, but it takes a while to start working, so it’s best to start it sooner than later. So, how should your startup dig into SEO? What tactics should come first for a growing business?

Page loading speed has been an official Google ranking factor since 2010. Additionally, Core Web Vitals, strongly tied to speed, became part of the factors influencing Google search result rankings in 2021. Understanding the impact of Google rankings on business outcomes, website owners are dedicating more time and effort to optimization. Their goal: achieving “green” Google Page Speed Insights, especially in the “Performance” category for mobile versions.

What makes an SEO reporting tool the perfect fit for your business? Many SEO reporting tools can be complex and require time to learn to use effectively. Balancing the cost of these tools with the value they provide can be another challenge, along with ensuring that your chosen software can scale with your needs and integrate with the systems you’re already using. See? There are so many factors to be considered when choosing how you’re going to monitor and report on your SEO efforts.

You can’t rank well in Google if its crawlers are unable to access your website. Sure, 404 errors and internal links have a part to play in how Google spiders find their way around your site. But we wanted to find out how big of an impact your site structure on SEO. And, if so, how you can optimize your website to make it easier for Google (and your users!) to navigate. So in this guide, we cover.

Quality content is the top way to build trust with your readers, generate leads through Google Search, and remain highly visible online. The goal of content analysis is to identify potential content gaps, including analyzing target keywords, backlinks, headlines, meta descriptions, and more. In this article, we’ll cover 6 SEO tools that will help you find all areas of the strengths and weaknesses of your website. Content analysis tools automate tasks, saving valuable time and money.

Whether you are a plumber, a hair salon, or a local burger joint, you need to get the word out about your business. And one of the most effective strategies to do this is through local SEO. It is all about getting your business top of mind when people are looking for a product or service similar to yours. This often means creating listings – a.k.a. structured citations – in the places where your best-fit customers are most likely to turn to like Yelp, Foursquare, Google My Business, etc.

SEO is an incredibly competitive industry. New websites and businesses are popping up every day, and the first five organic search results on Google receive two-thirds of all clicks. Top-notch content, a solid SEO strategy, and technical SEO won’t guarantee your website will get the attention it deserves. The sad truth is that over 90% of web pages get no search traffic from Google at all. The competition is tough. So, what’s going on here?

The digital world today is one cut-throat environment, especially when you stop at the doors marked ‘ecommerce’. These platforms are now more than just online shops where your customers walk in, select their choice of clothes and bounce off to a Cinderella ball in a strange castle. They’re now about experiences. And like any good experience, it should come seamlessly, or you’ll end up bleeding customers to your competition big time. So, you could be a budding entrepreneur.