To scale the game-changing experiences your customers want, organizations need to innovate with a community of brilliant problem-solvers and revolutionary thinkers. While nine out of ten customers want omnichannel digital experiences, just 29% say companies provide this feature. How can organizations bridge that gap? This is where APIs come in. The third in our series of "App Innovation" ebooks explores the benefits of sharing APIs and business with other developers and organizations from crowdsourcing innovation, expanding your customer base and retaining existing customers.