Creating a bug-free software is hard, to the extent that it seems like a myth. Bugs in software represent the discrepancy between the expected and actual behaviour of the software. Although it’s unrealistic to make software bug-free, efforts can surely be made to minimize the number of bugs in software through various prevention and detection techniques. Prevention techniques are the ones that can be used to prevent bugs from occurring in the software.

Back in the old days, marketing was ridden with a lot of guesswork. Sometimes, unexpected campaigns brought new leads and converted prospects into customers. Other times, the best-designed campaigns flopped, the market remained unmoved and all you could hear after the launch of a campaign was silence. Data-driven marketing rose from the pains of this insecurity and took on the overwhelming growth of data for its support.