We’re constantly bombarded by data points and it takes real effort to make sense of them. While having a lot of information is a good thing, it’s easy to get overwhelmed and miss what’s really important. Businesses especially need to be able to sort the wheat from the chaff and assess their data accurately. But, how do you go about this exactly?

Geospatial data can give a business a competitive edge — especially when it’s combined with the company’s own data resources. Considering a new store location? You’ll want to analyze not just where your nearest competitors and potential customers are, but also retail footfall numbers, historical traffic patterns, distance from distribution centers, environmental factors, potential delivery times to customers and more. You need geospatial data to make it all happen.

Do you know if your keyword research and optimization strategy are working? Keywords are a fundamental part of SEO, and as such, you need to know how they’re performing. For that, you need to use the right tools. We’ve asked 107 SEOs about the best keyword tracking tools. Here is what they recommend.

Last year, we held our first Accelerate event, to explore industry trends, data and technology innovations, and data strategy case studies in financial services. This year, we are expanding to five industry events, featuring leaders in financial services; retail and consumer goods; manufacturing; media, advertising and entertainment; and healthcare and life sciences. Accelerate Financial Services and Accelerate Retail are one-day virtual events brought to you by Microsoft.

The global business landscape has shifted rapidly in terms of adopting the latest software technologies. Microsoft Power Apps/Power Apps is a platform and a powerful tool that empowers businesses to create Apps without coding requirements or expertise. Leading IT research firms like Gartner and Forrester recognized Microsoft Power Apps as a leader in low-code and no-code application platforms.