How to Best Leverage Integrations to Grow Your Developer Platform.

As popular web services extend their developer platforms for partners to integrate directly into their interfaces, design trends are forming from experiences in the world of embedded integrations. With Google Drive connecting tools like Balsamiq and ShiftEdit, Gmail enabling Docusign in their web and mobile UI, and services like Trello providing plugins within their own interfaces, custom experiences powered by third parties are proving themselves to be a great way to improve your product and grow your business.

Let’s see what’s been successful and unsuccessful, what trends are working, and what UX and technical considerations are needed to launch a successful embedded integration plan.