Business metrics provide a quantifiable way to measure the success of a business. They help organizations to track their progress internally while also serving as a way to communicate the performance of a business to stakeholders and external parties. There are hundreds of metrics that could be factored into these calculations, but they need to be specific to an organization to be effective.

As a product analytics solution, establishing a strong sense of trust is vital to what we do. It provides the foundation for the relationships we build with our clients, which in turn allows our clients to confidently provide the services they need to their customers. Data privacy and security are both key components of building a level of trust that is essential for both our customers and ourselves as a company.

When thinking about a product analytics solution, an essential component of the process lies in deciding between two types of data storage: cloud or on-premise. Each has its advantages and disadvantages depending on a number of factors, such as the stage or size of a business, budget, etc. Before we can tackle these variables, we should understand what each option entails.

If you currently work as a product manager, are thinking about a job in product management, or work with product managers, one thing is certain: you will hear a different definition of what a ‘product manager’ is (or does) from each person you ask. Is the product manager the “CEO of the product” (which is a broad and misunderstood definition), the person who manages the product (a much narrower view of product management), or both?