Every so often, different advocates across organizations ignore the Voice of the Customer. This may be due to changes in business priorities, redistribution of resources, focus on new trends, or that they clear a profit regardless. This brings the value of the customer's voice into question: should we still allocate time and effort towards listening to customers when following new trends is the norm? ‍ The short answer is a resounding yes.

As a product manager, there are many characteristics that you need to embody to successfully manage a product team and launch a product. The product development process requires a lot of upfront planning before it even moves to production. And even then, the actual management of the design and development process has a greater set of requirements.