If a company hopes to remain competitive in today’s hyper-connected world, it must speak to individuals, not broad segments. Businesses must consider all types of data generated by their customers—contextual and real-time, structured and unstructured—to deliver relevant and precise results on the most appropriate channel and device.

To ensure business resilience, companies must apply analytics to everyday scenarios, not just high-value or high-risk use cases. Data and Analytics ebook takes a deeper look at how companies take advantage of data extracted from their API program analytics to improve customer experience, expand their target market, and identify new revenue streams.

What’s Inside?

• Invest in interactions that drive business value
• Ensure high-quality customer experiences
• Accelerate partner adoption with a data-driven API ecosystem