Are you ready to take your knowledge of SQL to its final frontiers? Join this session to learn how you can use BigQuery and its SQL 2011 compliant features to tap deep into insights locked away in your spreadsheets, JSON files, and other semi-structured data formats. Demonstrations will show how to use BigQuery nested and repeated fields to realize new value from datasets that were previously beyond your reach. You will leave this session excited to use BigQuery on your next data analytics project!