Systems | Development | Analytics | API | Testing

July 2021

Why Does My Business Need to Transform Data?

Fivetran pipelines reliably load your data to your chosen destination, but then what? Without joining, filtering, and aggregating your data, your business can’t produce data models to answer critical business decisions. This is why data transformations are essential to every business looking to maximize value from the data they collect from disparate sources.

What the Death of the Cookie Means for Marketing Analytics

Google Chrome is moving ahead with its plans to deprecate third-party cookies in 2022. The death of the cookie follows more downstream changes to Internet privacy. Marketers need to tackle how these changes will impact their advertising reach but also their ability to collect, measure and analyze their ad data.