Imagine you are preparing to approach a prospective client. You have done all the market research needed to understand the edge your product or service has over your competitors. You have identified your niche for higher profitability and you have profiled the key decision-makers that will be targeted by your outreach campaign. Would you like your pitch to fall flat just because you did not dazzle the prospect?
According to Statcounter, Apple’s iOS penetration in the global mobile scene is around 27%, which is more than considerable. However, this penetration is at almost 50% in markets such as Europe or North America which coincidentally, are those at the forefront of enacting strict data privacy policies. So when Apple announced new user data privacy regulations for app developers as part of its iOS 14.5 release, it was not too shocking.
Facebook recently announced that it will effectively discontinue Facebook Analytics on June 30, 2021. The announcement was not particularly informative and was limited to pointing out ways of retaining the tool’s users by means of diverting business to other features that Facebook already offers. However, the reasons behind this decision were not addressed by Facebook and it brings up the question of what this means for the industry.
Crypto trading and exchange apps have surged in recent years as a direct consequence of the exponential growth in the number and market capitalization of cryptocurrencies. With ever-growing press coverage and heightened visibility, the crypto ecosystem gets more and more crowded every second. This constant influx of players has clearly been beneficial, as the assets traded continue to grow.
If each product is a world in its own, each industry in which that product -or service, for that matter- is deployed, is a universe. A seemingly chaotic universe full of data coming from every direction and angle that you, the product manager, need to catch, analyze, and funnel into your every day. If this does not sound easy, it is because it is not!
We dare you to go to your mobile device and search for a health and wellness app already installed. Truth is, even if you did not actually download it, your operating system most likely came with at least one app like that. Now, you might have chosen to delete such an app, in which case, we lost the dare. But it does not deny the fact that your mobile device, the very one that lets you shop, communicate, work, or travel, has just as much potential to assist in your well-being.
There is a scene in a certain TV show in which a middle-aged man tells a younger one that he missed picking someone up from the train station because his device did not remind him about it. The younger man points out that, since he bought a new device, he must transfer the appointments.
There is an undeniable truth that nobody can unsee: 2020 accelerated the digitalization of the world like no other time in the past. Individuals shifted en masse to interact, shop, play, learn, and even go to the doctor online. On the same note, organizations migrated internal and customer-facing operations to a digital realm, regardless of their size, location, or goals.
