Twitter is a social media platform for professionals. Its use of limited characters helps followers to stick to the message. It is also a platform for brands to engage their customers and publicize their products easily. To achieve publicity and communication goals, you need analytical tools. The tools help you to understand how people are engaging with your handle. The tools also enable you to develop customized messages for each cluster of followers.

Creating content that your readers will feel compelled to share on social media is crucial to reaching a wider audience. Nevertheless, content marketers can sometimes overlook the importance of this kind of organic exposure when putting together a strategy to gain visibility. This is mainly because sharing is out of their hands. No matter what tactics you use, you can never bank on a certain number of readers liking, tweeting, or posting a link to your latest article.

Marketing technology is as important for customer retention as it is for acquisition. One of the complex tasks businesses have to deal with today is managing customer experience and getting it right. That’s why brands are always on the lookout for innovative solutions and features that deliver value. Most tasks, including drip campaigns, lead qualification, call tracking, and agent and call scoring, can be automated with the help of marketing technology.

How often have you found been buried among piles of emails, expense reports, meeting invites, and other organizational tasks where a little part of you wished that this never-ending to-do list could organize itself on its own or even better, magically vanish? McKinsey reported that in an average workweek, 28% of an employee’s time goes into just responding to emails. Additionally, another 19% is spent on gathering information, while 14% of time is spent on communicative and collaborative tasks.

WordPress is a Content Management System (CMS) that needs no introduction. The free, open-source platform allows users to create and manage websites without requiring the knowledge of code. We’re sure as experienced web designers and web developers, you’re already well versed with WP’s benefits and capabilities, and hence, we won’t dive too deep into that.

In today’s digital world, every savvy marketer knows that video marketing is essential in overall digital campaigns. They make sure that they constantly come up with ideas to create new video content. But, as a marketer yourself, you know that creating new video content every month or even week is not only costly but also time-consuming and backbreaking. This is where repurposing the old video content you have is such an exciting idea.

These days, thanks to the Internet, any person or business can become a brand. Yet, not many of those brands manage to become known or recognizable. Building brand awareness takes a lot of time and effort, and it all starts with creating a consistent visual identity.

The growth of the eCommerce industry is one of the few silver linings to come out of the global pandemic. With more and more people working from home or self-isolating, online commerce has started to grow exponentially in the last two years. According to 99 Firms, the US eCommerce industry grew by over 40% in 2020 alone, with the eCommerce market value exceeding $10 trillion in revenue in 2020.

With the advancement of business advertisement through different social networks, the importance of Social Media Management (SMM) has risen sharply. Marketing through social media involves several aspects that work together to generate interest, bring leads, and close deals.

E-commerce has been trending these days and everyone is engaged in or wants to start some online business. Developers are creating different software and extensions to help people in managing and running their online stores. One of the most used Plugins by the online business is WooCommerce as it will turn your WordPress website into a proper online store. WooCommerce has quickly gained popularity because of its easy user interference and customization features.