Why Paddy Power Betfair Bet on a Cloud Architecture for Big Data
Formed in 2016, Paddy Power Betfair (PPB) is the world’s largest publicly quoted sports betting and gaming company, bringing “excitement to life” for five million customers worldwide. The merger of Paddy Power and Betfair in 2016 created an additional data challenge for an already highly data-driven organization. The merged company had to bring together 70TB of data, from dozens of sources, into an integrated platform.