In today’s business world, marketing segmentation is a must have for every organisation. It helps you process and aim different targets in a market into multiple customer or prospect segments to enhance your marketing actions. Through this discipline, you can hold a crucial competitive advantage over your competitors because you can adapt your offer and your communication according to the identified groups of personas you want to address.

One of the really interesting trends that I’m seeing in the marketplace relates to consultancies. Historically, the primary business model for consultancies was to sell their expertise and services. Every customer would get a unique service offering that was defined specifically for them.

As an all-encompassing marketplace, RapidAPI has become a popular option for developers and vendors alike. So what does it have to offer and how can you harness it effectively to get the most out of its features and benefits? On the surface, the concept of RapidAPI is simple; it aims to act as your one-stop-shop for a wide variety of RESTful APIs which can be deployed to tackle a plethora of potential projects.

We’ve set up several initiatives aimed at testing and improving the performance of GitLab, which is why the Quality team built a new tool to test GitLab's performance. Performance testing is an involved process and distinct from other testing disciplines. The strategies and tooling in this space are specialized and require dedicated resources to achieve results.

Ever feel like the world is moving by so rapidly, that it feels like something got left behind in the rush? That’s how we feel about being able to debug your applications easily. Technology has advanced rapidly, but the ease of debugging has not. With the introduction of serverless computing, the way enterprises are designed and how they build their production applications was changed.

Having spoken with many companies, I’ve learned that while they all monitor their application performance, infrastructure, product usage, conversion rates and a variety of other user experience parameters, very few monitor the actual transactions from their payment provider.