There’s recently been an important debate taking place on LinkedIn around the topic of relational databases, joins and how that impacts a user’s experience with analytics.
Ever find yourself in your closet searching for an article of clothing or trying to squeeze one more hangers on the rack? I took the better part of the afternoon on Saturday to clean out my closet. It made me realize a few key things. I am a pack rat and this clean up exercise took way longer than I thought. I anticipated the exercise taking 30-45 minutes tops. How hard could it be? What I discovered 3 hours later is I keep too many unnecessary items.
A few years ago, Qlik ran a campaign called the Whole Story. The related video is still posted (fun fact: It was filmed in Qlik’s office near San Francisco). Our message was that you don’t know the whole story in your data if you a.) aren’t able to look at all the data while b.) understanding all the relationships between data.
I started my Qlik journey as a customer and there was a reason why I fall in love with the technology; its one-of-a-kind Associative technology that helped me ask the unknown questions by surfacing the hidden associations and connections between data values.