I recently watched the movie Air. I absolutely loved it. Note: if you don’t want spoilers, you may want to skip the next two paragraphs. Air is a story chronicling how Nike, the underdog in those days, steals Michael Jordan away from Adidas and Converse. With the cards stacked against Nike—they had a much smaller budget than their big-brand competitor, Adidas—it was conventionally assumed that Michael was better off signing with a more established brand.

In the past, it was commonly believed that only administrators or designated support contacts benefited from live product support. But that shortsighted view fails to acknowledge the reality that every user—be you an occasional business user, tenured analyst, or in-the-weeds IT administrator—can encounter roadblocks and require assistance. That's why our new In-App Support is available to all users worldwide, regardless of their role.

Here’s what customer loyalty looks like to us at Wellthy and the data-driven tactics we rely on to keep our customers coming back for more.

Picture it: You are the owner of a growing digital purveyor of premium baked goods. You see that your chocolate chip, macadamia nut cookies with a hint of coconut are going gangbusters whereas sales for peanut butter cookies are declining. This is bad for margins because the peanut butter cookies cost less to produce than the chocolate chip, macadamia nut, coconut cookies. You decide to offer a special coupon for your loyalty customers to grow the peanut butter cookie sales.