In 2012 when I worked at Lenovo, the company set out on a journey to create the Lenovo Unified Customer Intelligence (LUCI) platform. The decisions we made with regard to people and technology involved in that project helped to shape my self-development, relationships with others on the team, and relationship with executives.

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

In recent years, APIs have encouraged the emergence of new services by facilitating collaboration between applications and databases of one or more companies. Beyond catalyzing innovation, APIs have also revolutionized the customer-company relationship, allowing it to provide an accurate and detailed picture of the consumer at a time when a quality customer experience now counts as much as the price or capabilities of the product.