Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

I love data. I live it, I breathe it and I get excited about it. Recently, I started thinking about what creates a data culture when I read the Big Data and AI Executive Survey 2019. It said that 72% of respondents were yet to forge a data culture. While every business uses data in some form, they don’t all use it to truly understand the dynamics of their business and make strategic decisions.

Reactive programming is a programming technique for asynchronous applications that lets you structure your code based on “reaction” to data input changes instead of an imperative programming style where you have to poll or block and wait for changes to happen. If you’re not 100% familiar with ReactiveX (RxJava being the implementation for the JVM), perhaps you know Java Stream, which is a similar concept introduced in Java 8.

Editor's note: Today’s post is by Anuschka Diderich, Platform Lead at KPN, a 130-year-old Dutch landline and mobile telecommunications services company. Read on to learn how KPN is connecting people using API-powered products and services. “I’ll connect you.” Those were the first words uttered over the line in 1881, when the first public telephone network in the Netherlands started operating.

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.