Here’s how one SaaS company uses Trello across its sales, marketing, customer success, and engineering teams to improve every stage of their funnel.

In 2016, on the eve of the Black Friday sales frenzy in the US, a research firm called Apteligent released a report estimating how much money firms could lose if their apps crashed on the big day. The report tallied up the amount of money spent by retail app customers on Black Friday the previous year and worked out what would happen if every customer experienced at least one crash during peak hours.

Digital Transformation, the application of digital capabilities across the organization to uncover new monetization opportunities, is the path that any company wishing to survive in today’s world must follow. Sectors like agriculture, healthcare, banking, retail, and transportation are exploring challenges and opportunities that have come with the digital revolution. As a result of this, new business models have emerged while IT departments have become the focus of digital transformation.