If your cholesterol were to become too high, would you ignore the test results? Probably not, because when it comes to healthcare, many of us recognize that a data-driven approach helps keep a person healthy. So why is it that so few business decisions — perhaps fewer than half — are made using quantitative data? Sounds like some pretty risky disregard for corporate well-being.

For the past few years, big data has been all the rage, but it has not delivered on all its promise. We were expecting omniscience at our fingertips, and we’re getting moderately well-targeted advertising instead. Don’t get confused though, big data is not going anywhere. On the contrary, data keeps growing at a dizzying rate, increasing in volume, variety, velocity, and veracity.

Partnership to Accelerate Global City Network Access to Actionable Data to Address Climate Risks

We polled our audience of e-commerce experts to learn about the software tools they use alongside Shopify. Here is what they said.