Like other pharmaceutical companies, Bayer Pharmaceuticals conducts research to discover new drugs, test and validate their effectiveness and safety, and introduce them to the market. That process requires accumulating, analyzing and storing vast amounts of clinical data coming from patients and healthy volunteers, which is recorded on an electronic case report form (eCRF).
Two weeks ago, we ran the annual market trends webinar. As I’m dealing with the aftermath, or “postmortem”, I’m still overwhelmed by the response to it. It clearly struck a chord (or nerve), as displayed by record attendance numbers, and the sheer interaction on and offline. There were far too many questions – over 300 – to cover off in a blog.
We use these buzzwords everyday but how accurate are they really?
We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.
Financial institutions have a natural desire to predict the volume, volatility, value or other parameters of financial instruments or their derivatives, to manage positions and mitigate risk more effectively. They also have a rich set of business problems (and correspondingly large datasets) to which it’s practical to apply machine learning techniques.
From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.
Our CEO, Pavel Dolezal, hosts DataHeroes - a podcast about data, current technology trends and innovative company culture.
According to the Smith School of Business, 41% of business leaders reported that they rely too much on intuition (also known as the infamous "gut feel") and not enough on data.
To start, let me be crystal clear - silos develop naturally. For example, let’s take a look at how the agricultural revolution ushered in the age of specialization.
