In my last article, I outlined how we in Snowflake Support use contextual data about where our customers get stuck to improve the overall product experience. Now I’ll take you through how your organization can also implement these important feedback loops from support to product enhancements, to your company’s—and your user’s—benefit. Customers don’t wake up in the morning and decide they’d love to spend time with a Support team.

After 30 years of working in tech across Asia, I’ve seen a lot of ups and downs in these markets. Not long ago, I wrote a blog about what US and European software companies can do to ensure their success when opening for business in the region.