Pushing Data to the Salesforce CRM From Your Warehouse 7 Pitfalls
ETL is an acronym for Extract, Transform and Load. It refers to a process of extracting data from one system and transforming it so that it can be loaded into another system. It is the process that lets businesses amass large amounts of data in data warehouses that they can use for business operations. Reverse ETL is a term used when the data is pushed from the warehouse to the CRM. This process seems simple, but there are many pitfalls that can come up during this phase.