In Part 1 of “Retail Media’s Business Case for Data Clean Rooms,” we discussed how to (1) assess your data assets and (2) define your data structures and permissions. Once you have a plan on paper, you can begin sizing the data clean room opportunity for your business.

From business-wide objectives to long-term targets, every organization has specific metrics they need to track. One way to communicate those insights is a KPI dashboard. Key performance indicator (KPI) dashboards are a great way for executives to improve their management of strategic goals, and keep on top of changes, issues and trends in performance at a high-level, with many useful applications when used correctly, alongside other modern analytics tools.

Behind every business decision, there’s underlying data that informs business leaders’ actions. As the market landscape across verticals from financial services to healthcare and manufacturing grows increasingly competitive, those decisions need to happen ever faster and to make them, businesses need to rely on data to reveal insights quickly, as near-real-time as possible.

It’s hard to have a conversation in adtech today without hearing the words, “retail media.” The retail media wave is in full force, piquing the interest of any company with a strong, first-party relationship with consumers. Companies are now understanding the value of their data and how that data can power a new, high-margin media business. The two-sided network that exists between retailers and their brands turns into a flywheel for growth.

BigQuery numeric search indexes enable optimized lookups on INT64 and TIMESTAMP data types.

In modern enterprises, the exponential growth of data means organizational knowledge is distributed across multiple formats, ranging from structured data stores such as data warehouses to multi-format data stores like data lakes. Information is often redundant and analyzing data requires combining across multiple formats, including written documents, streamed data feeds, audio and video. This makes gathering information for decision making a challenge.

Data is one of the most valuable commodities an organization has. Every company stores and manages a substantial amount of information. But how do you gain revenue from it? Here, we discuss three ways you can monetize data with an embedded analytics investment.

You’ve heard of throwing ideas at a wall until something sticks–as a product manager, you may find you’re doing the same with application features. For application teams, creating sticky applications that customers can rely on and continue using for years to come is key to maximizing revenue. Elements like intuitive interfaces, personalized experiences, seamless integrations, and valuable core functionalities all contribute to this stickiness.