With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good data around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.
What sets successful organizations apart from others today? They extract value from their data, turning it into an asset that helps drive the business forward. To get to that point, an organization — of any size — needs real-time, consistent, connected, and trusted data to support critical business operations and insights. However, many stumbling blocks can cause organizations to fail when executing their data strategy.
Step right up, ladies and gentlemen, and witness the grand spectacle of the digital age! In a world where data is king, where information reigns supreme, and cloud data warehouses are multiplying like rabbits, there's a technology initiative like no other— data warehouse modernization! This article is the second in the series "Seven Data Integration and Quality Scenarios for Qlik and Talend," and answers everything you wanted to know about data warehouse modernization but were afraid to ask.
A few weeks ago, I wrote a post summarizing "Seven Data Integration and Quality Scenarios for Qlik | Talend," but ever since, folks have asked if I could explain a little deeper. I'm always happy to oblige my reader (you know who you are), so let's start with the first scenario: Database-to-database synchronization.
Cloud-first organizations now outnumber on-premises ones by 3:1. Despite broad adoption, uncertainty about security still chains some organizations to an on-premises solution. If security and compliance concerns have blocked efforts to move your organization to the cloud, it’s time to reevaluate. Let’s examine modern cloud security by looking into the trusted user management capabilities in the latest release of Talend Cloud.
In today's fast-paced, data-driven world, deeper data insights and faster time to value are paramount if you want your business to stay competitive and thrive. Decision-makers need instant access to all their data sources to make sound business decisions — and they need to have trust in their data. However, data quality is often overlooked. According to Gartner, poor data quality costs organizations an average of $12.9 million annually. What’s going on?
At three full days and nearly 4,000 registered attendees, Gartner Data & Analytics Summit 2023 in London was the largest data and analytics summit in EMEA to date. That much interest in data and analytics thrills us, of course — but it was also exciting because it was one of our first major events following the announcement that Talend has been acquired by Qlik. There was a lot to talk about!
By now, you should have read the headlines that Qlik's acquisition of Talend is complete, and we're excited to expand our best-in-class capabilities to help you access, transform, trust, analyze, and take action with your data. You might have seen Mike Capone's QlikWorld keynote or the recent "What's Next is Now" webinar and wondered how to leverage these new capabilities in your organization.
Have you ever been in a meeting and wondered how something is calculated? Or what another department’s acronym means? Or how that topic is actually defined? In some moments, you don’t need the data itself — you just need the definition of a data term. In that situation, you want the ability to look up a term in a business glossary (or data glossary) as quickly and simply as possible.
As CEO of Qlik, I have never been more excited about the market, our strategic vision, and the value we bring customers all around the world. We have always been focused on looking forward and providing the most comprehensive and trusted solutions to our customers. Now, with Talend's cloud data integration and data quality solutions, we can offer even more.
