This fall, thousands of leaders in the financial services industry gathered at the annual Money 20/20 conference to talk trends in payments, compliance, fraud reduction, treasury and transactions and more. Conversations centered on the theme of “Human x Machine,” and while AI was a focus, there were plenty of other insights around real-time data analytics, security considerations and customer strategies that are guiding the future of money.

The stage is set for a new era in marketing, and marketers have never had so much data and technology at their fingertips. But to deliver the ROI that enterprises require today, marketers must have a strategic mindset and fine-tune the tools, tactics and approaches in their marketing data stack. Snowflake is here to help marketers evolve and accelerate their marketing impact with our third annual Modern Marketing Data Stack report and global virtual event.

Adtech and martech companies are engaged in a fierce battle for audience attention. Customers are bombarded with thousands of ads and marketing messages every day, and the average attention span is plummeting, so it’s no wonder they tune out — or turn on ad blockers. But it’s not all doom and gloom. The global adtech market is expected to grow at a rate of 22.4% through 2030, and martech’s projected growth rate is 18.5% through 2032.

The Snowflake AI Data Cloud has democratized data for thousands of customers, removing data silos and powering data sharing and collaboration use cases. Many customers have been able to unlock enormous value from their data with Snowflake, including safely collaborating on sensitive data using Snowflake Data Clean Rooms and Data Governance features. However, some highly sensitive data has remained off-limits due to regulatory requirements and privacy concerns — until now.

Adobe launched Adobe Experience Platform Federated Audience Composition, now generally available on Snowflake, allowing organizations to unlock seamless interoperability for marketers by integrating Snowflake's AI Data Cloud with Adobe Real-Time Customer Data Platform (CDP) and Adobe Journey Optimizer.

To enhance security and ease operational burden, many organizations with data lakes or lakehouses want flexibility to securely integrate their tools of choice on a single copy of data. An open standard for storage format and catalog API has helped, but there’s still a need for open standards for the catalog, including a consistent way to apply security access controls to data.

Predictive machine learning continues to be a cornerstone of data-driven decision-making. However, as organizations accumulate more data in a wide variety of forms, and as modeling techniques continue to advance, the tasks of a data scientist and ML engineer are becoming increasingly complex. Oftentimes, more effort is spent on managing infrastructure, jumping through package management hurdles, and dealing with scalability issues than on actual model development.

As organizations increasingly seek to enhance decision-making and drive operational efficiencies by making knowledge in documents accessible via conversational applications, a RAG-based application framework has quickly become the most efficient and scalable approach. As RAG-based application development continues to grow, the solutions to process and manage the documents that power these applications need to evolve with scalability and efficiency in mind. Until now, document preparation (e.g.

If innovation is the ultimate goal in business and technology today, then consider generative AI (gen AI) the vehicle taking us there — and a strong data strategy, the fuel. Despite all its promise of productivity gains and new discoveries, gen AI alone can't do it all. The technology needs a "very ready" data foundation to feed on, something the vast majority of businesses today (78%) do not possess, according to a new report by MIT Technology Review Insights, in partnership with Snowflake.

When scaling data science and ML workloads, organizations frequently encounter challenges in building large, robust production ML pipelines. Common issues include redundant efforts between development and production teams, as well as inconsistencies between the features used in training and those in the serving stack, which can lead to decreased performance. Many teams turn to feature stores to create a centralized repository that maintains a consistent and up-to-date set of ML features.