How to increase product adoption
Failure is the norm. Out of the thousands of consumer products launched each year, 80% fail. For tech start-ups, the situation is marginally more favorable but, even so, only one in ten succeed. The companies that make it all have one thing in common: a focus on product adoption. From launch through to maturity, ensuring that people are signing-up for and using your product is an almost perfect proxy for product-market fit.