Systems | Development | Analytics | API | Testing

We’re thrilled to announce that both ThoughtSpot and Mode (acquired by ThoughtSpot in July 2023) have been recognized as Leaders in Snowflake's recent Modern Marketing Data Stack report! Given the ever-evolving landscape of modern data analytics products, organizations are looking to ThoughtSpot and Mode when seeking innovative solutions—helping them harness the power of their marketing data.

Based on the usage of thousands of Snowflake customers, leading marketers are leveraging Fivetran to tackle Customer 360.

With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good information around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.

In today's fast-paced digital landscape, harnessing the power of data has become paramount for businesses striving to deliver exceptional customer experiences and stay ahead in the competitive market. At the forefront of this data revolution stands Snowflake CDP, an innovative Customer Data Platform (CDP) that promises to redefine how businesses manage, integrate, and leverage their customer data.

With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good data around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.

Recently, I got my hands dirty working with Apache Flink®. The experience was a little overwhelming. I have spent years working with streaming technologies but Flink was new to me and the resources online were rarely what I needed. Thankfully, I had access to some of the best Flink experts in the business to provide me with first-class advice, but not everyone has access to an expert when they need one.

Traditional metrics like ticket resolution time or customer satisfaction scores (CSAT) are undeniably significant. However, to gain a more holistic picture, product analytics can be applied to: ‍

Monolithic architectures have long been the go-to when it comes to software design and building applications. However, monolithic architectures have their fair share of drawbacks and make it harder to make changes to an application efficiently. Therefore, monolithic architectures have given way to a new type of architecture that allows developer teams to make faster and more efficient changes, known as microservices architecture.

Domain-driven designs are popular in organizations that have complex domain models and wish to organize engineering around them. REST-based architectures are a common choice for implementing the API entry point into these domains. REST-based solutions are straightforward for the API builder and for API consumers concerned with data from a single API. But what about developers tasked with aggregating information across domains?