Many times, a business treats an engaged customer like a random prospect. Marketing systems may not correctly target with relevance, finance systems may apply discount rules across the board, or customer support systems may treat every client with the same indifference.
The key to Extract-Load then Transform (ELT) is that the data is landed in a normalized schema. Why? Correctness, flexibility and understandability.
In these busy times that we live in, technologies are expanding, evolving, and transforming every day. We are today introduced to new technical terms frequently, giving us a sense that digital space has taken an invincible part in our lives. Whenever we talk about technology, we may change the operating methods or overall interaction process, but one thing remains constant – the data. In other words, whatever we do with technology, we are constantly generating data. Table Of Contents.