Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

I love data. I live it, I breathe it and I get excited about it. Recently, I started thinking about what creates a data culture when I read the Big Data and AI Executive Survey 2019. It said that 72% of respondents were yet to forge a data culture. While every business uses data in some form, they don’t all use it to truly understand the dynamics of their business and make strategic decisions.

Reactive programming is a programming technique for asynchronous applications that lets you structure your code based on “reaction” to data input changes instead of an imperative programming style where you have to poll or block and wait for changes to happen. If you’re not 100% familiar with ReactiveX (RxJava being the implementation for the JVM), perhaps you know Java Stream, which is a similar concept introduced in Java 8.

Editor's note: Today’s post is by Anuschka Diderich, Platform Lead at KPN, a 130-year-old Dutch landline and mobile telecommunications services company. Read on to learn how KPN is connecting people using API-powered products and services. “I’ll connect you.” Those were the first words uttered over the line in 1881, when the first public telephone network in the Netherlands started operating.

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Talend provides a family of Machine Learning components which are available in the Palette of the Talend Studio if you have subscribed to any Talend Platform product with Big Data or Talend Data Fabric. These components provide a whole bunch of tools and technologies to help integrate Machine Learning concepts for your use cases. These out of the box components can perform various Machine Learning techniques such as Classification, Clustering, Recommendation and Regression.

Outra is a UK predictive data science business that helps companies increase the power and precision of data through a modern, science-led approach which delivers actionable insight at speed. Many of Outra’s clients have either limited or no data science capabilities in house. Outra matches its proprietary property data with client’s customer data and any relevant third-party data.

Monitor the number of prospects contacted daily, the number of replies your sales emails receive, how many prospects are engaging with your sales team, and more.

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

Continuous Integration (CI) allows you to continuously integrate code into a single shared and easy to access repository. Continuous Delivery (CD) allows you to take the code stored in the repository and continuously deliver it to production. CI/CD creates a fast and effective process of getting your product to market before your competition as well as releasing new features and bug fixes to keep your current customers happy.