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How Signals can be used with Google Analytics

Lots of organizations use Google Analytics and Google Insights to monitor the effectiveness of their digital marketing, but the information it delivers is almost meaningless. If you want to discover changes as they happen or be able to react to changes that you’re making to your website or digital campaigns you should apply Signals to Google Analytics.

Why every software application you're building needs embedded analytics

Embedding analytics into applications is a great opportunity for software vendors to create an enormous amount of value for their customers and their own business. To do this well, you can partner with an analytics vendor, but there are three things to look out for if you do.