If you’ve spent any time reading the round-up of 2018 technology predictions, you’ve likely seen Artificial Intelligence (AI) highlighted in nearly every one. The reason for this is because AI has a seemingly limitless number of applications and use cases for the enterprise. In fact, according to Gartner, over 85% of customer interactions will be managed without a human by 2020.

If you have an application that collects personal data with users in Europe, you’ll soon need to comply with a new European directive called the General Data Protection Regulation (GDPR).

We’re here to attest to the strength of the generalist (just in case Shakespeare hadn’t already proven himself). In fact, when we lost our push notification provider, we put two new providers head-to-head—one generalist versus one specialist. The result wasn’t so clear cut.