The connected reality of gadgets presented by the Internet of Things (IoT) can no longer be considered as just a buzz as it has already transformed our living to a great extent. The connected things made our homes, workplaces, and transportation smarter. No wonder IoT apps are now one of the most popular app categories. As the latest statistics reveal, the global market share of IoT apps is expected to touch a whopping 520 billion USD by the end of 2021.

User-friendly interface that allows smooth and easy UX should be a crucial part of your targeting strategy. Among other things, a well-designed interface is key for improving your conversion rates. Both your target audience and Google algorithm will pay attention to this particular aspect. What’s more, this Forrester Research study has found that this particular practice can up the conversion rates by a whopping 400%.

In today’s digital age, keeping up with market trends is exactly what a business has to do to stay ahead. Creating a solid online brand image plays a key role in this task, and to do it, dedicated SEO efforts go a long way. Crafting targeted keywords that can direct traffic to your webpages can work wonders in capturing a widespread customer base. Now what if we were to tell you that instead of doing everything manually, you could rely on an automated tool to take care of things?

If you’ve been working with SEO for some time, you’d know that although it’s a reliable way of improving your website’s searchability, it’s often marred by the downside of being very time-consuming. Moreover, manual SEO strategies could easily fail to achieve the desired results because of the ever-increasing level of competition. In such a scenario, an automated tool that helps you enhance your SEO efforts can prove to be a boon.

Robots.txt file is one of several text files. Website owners develop this to instruct Google and other search engines about how they will crawl on their website pages. This file tells the search engine not where to and where to not go on a website. Google describes robots.txt as being primarily used to manage crawler traffic into a website and keep a website page away from Google, although this will depend on the type of file that it is.

The power of the Internet and the World Wide Web is known to everyone. Within a few years after its inception, businesses started to take advantage of all the facilities in features. And within no time, e-commerce became prominent as a new way to do business. Nowadays, it is the dominant way any company or business can reach its customers across the globe with a website.

Customers interact with your business multiple times before reaching any goal. These repeated digital interactions are what make up the customer journey. Your customers’ overall experience across the different channels as they engage with your organization (websites, social media, email, etc.) make up the customer experience. Customer journey analytics refers to the process of analyzing the experience of customers across multiple touchpoints in the customer journey.

Your business seeks a high-performance, flexible, cost-effective, and more secure alternative to Multiprotocol Label Switching (MPLS). Welcome to software-defined wide area networks (SD-WANs)! An improvement over legacy dedicated MPLS circuits, SD-WAN solutions deliver easily manageable networks with a high quality of service (QoS). Yet, your IT team tells you that SD-WANs aren’t cloud-optimized or mobile-device friendly.

Seeing someone manage big projects makes it seem like an easy job. How long would it take to send emails to employees? It probably takes a minute to check your inbox or call a member of your team to give them an assignment. Actual project managers will tell you that this cannot be further from the truth. Sure, all those small tasks take a small amount of time but group them all and you get a shocking amount of time.

Artificial Intelligence is in the news a lot, and it’s hyped as a cure for all ills in the same breath it’s suspected of spelling doom for us all. What’s the truth behind all the noise? What does artificial intelligence do, seeing as it is simply everywhere. The truth of the matter is that whatever the would-be prophets say, artificial intelligence and machine learning is here, now, and has applications to your day-to-day.