Building an application to predict customer churn
Too often, companies are finding out after the fact that customers have stopped using their product or service, without enough notice to have done anything about it. The term customer churn is used to describe the loss of existing customers. These are people or organizations that were using a company’s products and/or services and have decided not to use them anymore, in favor of a competitor. Tracking customer churn is a key business metric for most companies.