To scale the game-changing experiences your customers want, organizations need to innovate with a community of brilliant problem-solvers and revolutionary thinkers. While nine out of ten customers want omnichannel digital experiences, just 29% say companies provide this feature. How can organizations bridge that gap? This is where APIs come in.

The third in our series of “App Innovation” ebooks explores the benefits of sharing APIs and business with other developers and organizations from crowdsourcing innovation, expanding your customer base and retaining existing customers.

What’s inside:

• How to tap into developer, partner, and customer communities to extend innovation reach via APIs
• Tools to take your app innovation to the next level, and scale innovative, game-changing experiences customers increasingly expect
• How to harness the data and capabilities your APIs generate to create new revenue streams