Far too many small businesses, especially those without internal digital marketing teams or those working with external marketing professionals or agencies, overlook one of the most critical aspects of a well-rounded SEO program: data-driven SEO. According to a recent Databox research, 67% of businesses handle content marketing and SEO internally, yet many may not be fully leveraging data to optimize their efforts.

Search engine optimization (SEO) has evolved from being a niche marketing tactic to a fundamental strategy for driving website traffic and conversions. With constant algorithm updates and the increasing competition for search engine rankings, businesses need to stay on top of their SEO efforts. To do that effectively, investing in the right SEO tools is critical.

How is content marketing changing in 2024? What SEO tactics are working right now? Which part of your strategy should you fine-tune? Staying ahead of the curve in content marketing and SEO has never been more difficult. With constant algorithm updates, AI getting better by the second, and the generative search release, many content marketers are left confused about what to do and who to listen to. But does this mean you should forget about spending time on content and SEO altogether? Well, not exactly.

While designers and SEO experts are united in their focus on addressing user experience and user intent when designing a website, there are some areas where they don’t always see eye to eye. These include labeling for users vs. labeling for search engines and consolidation of content vs. expansion of content. Is there a way to address the needs of both sides while creating the best possible user outcome? Absolutely.

Do you know if your keyword research and optimization strategy are working? Keywords are a fundamental part of SEO, and as such, you need to know how they’re performing. For that, you need to use the right tools. We’ve asked 107 SEOs about the best keyword tracking tools. Here is what they recommend.

When you’re marketing for a startup, one of your top priorities is to put your company on the map. You want to get people familiar with your name and establish sustainable marketing systems. These goals make SEO an ideal target for businesses starting out. It expands your company’s reach, but it takes a while to start working, so it’s best to start it sooner than later. So, how should your startup dig into SEO? What tactics should come first for a growing business?

Page loading speed has been an official Google ranking factor since 2010. Additionally, Core Web Vitals, strongly tied to speed, became part of the factors influencing Google search result rankings in 2021. Understanding the impact of Google rankings on business outcomes, website owners are dedicating more time and effort to optimization. Their goal: achieving “green” Google Page Speed Insights, especially in the “Performance” category for mobile versions.

What makes an SEO reporting tool the perfect fit for your business? Many SEO reporting tools can be complex and require time to learn to use effectively. Balancing the cost of these tools with the value they provide can be another challenge, along with ensuring that your chosen software can scale with your needs and integrate with the systems you’re already using. See? There are so many factors to be considered when choosing how you’re going to monitor and report on your SEO efforts.

You can’t rank well in Google if its crawlers are unable to access your website. Sure, 404 errors and internal links have a part to play in how Google spiders find their way around your site. But we wanted to find out how big of an impact your site structure on SEO. And, if so, how you can optimize your website to make it easier for Google (and your users!) to navigate. So in this guide, we cover.

Quality content is the top way to build trust with your readers, generate leads through Google Search, and remain highly visible online. The goal of content analysis is to identify potential content gaps, including analyzing target keywords, backlinks, headlines, meta descriptions, and more. In this article, we’ll cover 6 SEO tools that will help you find all areas of the strengths and weaknesses of your website. Content analysis tools automate tasks, saving valuable time and money.