In this compelling video, Ingo Philipp offers invaluable insights on a critical aspect of selling the value of professional software testing. Ingo addresses the common misconceptions and challenges surrounding testing, which is often seen as a cost burden or bottleneck.

With a focus on shifting management's perspective, Ingo provides practical strategies for advocating the importance of testing. He delves into the art of designing and executing a balanced tactical and strategic approach to efficiently and effectively communicate the value of testing.

Viewers will also learn techniques for managing expectations, fostering a supportive environment for testing teams, and actively shaping the narrative around testing within their organizations. Ingo's expertise and guidance will empower you to position testing as a valuable success driver, rather than a cost burden, in the world of software development.

#automationtesting #testautomation #softwaredevelopment #softwaredevelopmentlifecycle

This video is of one of the Talks presented at #TestFlix - Biggest Virtual Software #Testing Conference, 2023.

About Speaker:
Ingo is a seasoned product management professional who helps UiPath to develop, marketize, and sell software products and services that people need, want, and will pay for.

Connect with Ingo on LinkedIn - https://www.linkedin.com/in/ingophilipp/

TestFlix 2023 Proud Sponsors:

BrowserStack - https://www.browserstack.com/
Element 34 - https://www.element34.com/
UiPath - https://www.uipath.com/
Avo Automation - https://avoautomation.ai/
Autify - https://autify.com/
Launchable - https://www.launchableinc.com/
GSPANN - https://www.gspann.com/
Katalon - https://katalon.com/
Reflect - https://reflect.run/
Yethi - https://yethi.in/
PractiTest - https://www.practitest.com/
TestGuild - https://testguild.com/
Functionize - https://www.functionize.com/

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