In this session, Harish Pandalangatt will explore the fundamentals of Customer Data Platforms (CDPs) and their pivotal role in centralizing and unifying customer data from various sources. He will emphasize the importance of testing these platforms to ensure that data is accurately captured, processed, and used to drive personalized marketing strategies and business insights. The session will also introduce Tealium, a leading CDP platform, showcasing how it streamlines customer data management and enhances marketing effectiveness.

Attendees will walk away with a clear understanding of CDPs and best practices for testing them, including practical techniques for testing data flows, tag management, and audience segmentation in Tealium. Key insights will also include how to ensure data accuracy and compliance with privacy regulations, providing a comprehensive toolkit for anyone involved in customer data management and marketing optimization.

This video is of one of the sessions presented at #Testflix - World's Leading Virtual Software Testing Conference, 2024.

#AutomationTesting #TestAutomation #ITindustry #TheTestTribe #Leadership

About Speaker:
With over a decade of experience in software development and testing, Harish has cultivated a deep understanding of how Test Automation can effectively address complex business challenges. Throughout Harish's career, he has encountered various scenarios where Test Automation has played a pivotal role in streamlining processes, reducing manual effort, and enhancing product quality.

Harish's passion for Automation and Machine Learning drives him to explore innovative solutions that not only solve immediate issues but also pave the way for future advancements. He firmly believes that by harnessing the power of automation, organizations can achieve greater efficiency and agility in delivering their products and services.

Connect with Harish on LinkedIn - https://www.linkedin.com/in/harish-pandalangatt-53075786/

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