Lakshmi Ramesh, Vice President of Data Services at Tinuiti, which services brands like Rite Aid, Nestle, and Instacart, joins us to talk about her work at the intersection of tech, data and marketing. We discuss how the company manages data from hundreds of platforms to serve both clients and internal teams.

In this episode of Data Drip, Aarthi Sridharan, VP of Data Insights and Analytics at BODi, examines her experience leading a complex data migration project to achieve customer 360 in a rapidly evolving fitness industry. She reflects on the challenges of migrating from multiple on-premises data warehouses to a unified cloud-based system and highlights the most important lessons she learned about planning, adapting, and managing a major multi-year project.

Learn how Fivetran’s automated data movement platform allows you to accelerate building Gen AI applications for customer service in Google Cloud with BigQuery and Vertex AI. Kelly Kohlleffel steps you through creating four connectors to BigQuery, including a relational database connector plus Jira, Slack, and Zendesk connectors. Then you’ll see how easy it is to quickly build two Gen AI apps, one for search and one for chat, using Vertex AI and the new customer service datasets in BigQuery.

Generative AI has everyone talking, but has that buzz overshadowed the potential of predictive AI? We talked with Parag Shah, Senior Director of Data and Analytics at Rocket Software, to explore the hype and hope around both generative and predictive AI.