What an incredible week in Las Vegas for this year’s annual AWS re:Invent conference. The last time we were in-person for re:Invent pre-Covid, the show had grown to over 60,000 attendees. This year the energy and sheer volume of activity felt like we were right back there. The difference from 2019 in where the industry is, however, was readily on display throughout the week.
Cross-cloud analytics are critical to breaking down data silos. Moving data with usability, security, low-latency, and audibility makes it a reality.
When you’re racing around a circuit at over 200mph, there isn’t much room for error. There's a team of thousands backing you, millions of dollars on the line and a grid of other teams vying for the podium. In motorsport, every millisecond counts – and that’s where data can make the difference. This is what I spoke to Joe DosSantos about in the latest episode of Data Brilliant.
Zeotap is a next-generation Customer Data Platform hosted in Google Cloud aimed at building customized Audience segments and activating at scale.
